HiKiwee
Role: Service Designer, Researcher, Project Manager
Overall
I took full responsibility for the entire process of the project, from concept development and design to production. Through continuous research and feedback iterations with both cats and their owners, I consistently improved the product to ensure the design was highly aligned with market needs. Ultimately, within two months of the product’s launch, I successfully doubled the brand’s revenue, significantly enhancing the brand’s market presence and customer satisfaction.
TIMELINE
Oct 12 2023 - Feb 22 2024 (14 weeks)
TOY DESIGN
STORTY TELLING
COMMUNICATION
CAD MODELING
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Pet Expo Asia-2022
Disney Co-branding & Collaboration Design
Creative Designer
Overall
During my time at the Disney Corporate Alliance creative function, I was responsible for initial brainstorming and mock-ups for collaborations with various brands, and worked with agencies to advance final proposals.
TIMELINE Jun 28 2021 - Dec 22 2024 (20 weeks)
Marketing creative
Mock-ups
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ENTER THE DRAGON
UX Designer, UI DesAigner
Overall
As the first online exhibition of Chinese indie games overseas, I participated in brainstorming for the exhibition design and was responsible for the UI design of the website and the live streaming page. During the pandemic, the week-long exhibition garnered over 20,000+ clicks and received coverage from multiple media outlets.
TIMELINE
Mar 5 2022 - Apr 22 2022 (5 weeks)
MARKETING CREATIVE
WEB DESIGN
10+ Media Coverage
......
DORNII
Food Designer
Overall
Imagine turning tableware into wearable necklaces, freeing them from purely functional roles, and exploring the joy of eating with hands or assembling utensils yourself. Inspired by the ethereal beauty of jellyfish, this project is named "Dornii," encouraging diners to explore the most immersive ways to interact with food, making tableware an extension of our bodies.
TIMELINE
Oct 12 2023 - Feb 22 2024 (14 weeks)
FOOD DESIGN
BRANDING
Sustainable materials
Creative Video
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Milan Design Week-2024
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86+ Design for the Future Award top 10
”Eat like a monster"
LinkU
Role: Product Designer, Project Manager
OVERALL
Based on the Brief from OPPO
An immersive music creation system designed for music- based self-publishing creators and users. It is a platform for music-based self-publishing creators and users, where creators can create music in a highly interactive and visually rich space that is free and efficient, breaks down the traditional way of creating music content, and enhances user engagement.
TIMELINE
Oct 12 2023 - Feb 22 2024 (14 weeks)
SKILLS
AR UX DESIGN
The Story of a Gibbon
Creative Designer
Overall
With the sponsorship of a car company, I worked with another technician from the NGO team to develop an H5 game to promote gibbon conservation, starting with the story of the Chinese gibbon 2000 years ago...
TIMELINE
Jun 12 2021 - Jul 10 2024 (4 weeks)
MARKETING CREATIVE
GAME DESIGN
ILLUSTRATION
MODEST BREWING
BRAND DESIGNER
LOGO DESIGN
BRANDING
ILLUSTRATION
SODA COMEDY
Graphic Designer
LOGO DESIGN
CAD
Product & Industrial Design
Marketing Material Design
Sober beauty
GRAPHIC DESIGNER
LOGO Design
Branding
LinkU
Role: Product Designer, Project Manager
OVERALL
Based on the Brief from OPPO
An immersive music creation system designed for music- based self-publishing creators and users. It is a platform for music-based self-publishing creators and users, where creators can create music in a highly interactive and visually rich space that is free and efficient, breaks down the traditional way of creating music content, and enhances user engagement.
TIMELINE
Oct 12 2023 - Feb 22 2024 (14 weeks)
SKILLS
AR Design